By signing the Free Trade Agreements with countries in the area and around the world, Vietnam has become an attractive destination for foreign direct investment flows, especially from multinational corporations. Many groups have decided to build production and outsourcing zones, significant areas on their map of global business for production and contribution, in Vietnam. Those corporations include leading brand names such as Honda, Intel, Samsung, LG, Microsoft, and Canon. Reacting to the trend of our era, many Vietnamese enterprises have transformed to pursue the global value chain by participating more in international oversea business operations and investments. To have a foreign trademark or product recognized by Vietnamese consumers or vice versa, all stages including business strategy planning, product distributions, pricing strategies, logistic services, insurance policies, etc. must be run smoothly. Besides, all these stages need to be operated by professionals with depth-understanding of business linking with law, economic, cultural and geographical factors. Therefore, international business is a new field for anyone who wants to bring benefits to their company in the international business arena.
The International Business Program is designed to offer students knowledge of the international business from basic to in-depth levels, particularly professional task performing, import-export strategy planning, marketing planning, international market analysis, foreign investment project and Vietnamese enterprises’ oversea project management, etc.
Students graduating from the International Business Program at Ho Chi Minh City Open University have competitive advantages in the labor market regarding professional management with career certificates. Equipped with soft skills, they have practical experiences both in international business and especially in the import-export practice. After graduation, learners are potential candidates to become administrators of multinational corporations, with many opportunities to get promotion. Not only possess professional knowledge to develop personal business, learners can also study further to be experts or scholars.