{"id":15678,"date":"2020-11-12T22:58:43","date_gmt":"2020-11-12T15:58:43","guid":{"rendered":"https:\/\/elo.edu.vn\/?page_id=15678"},"modified":"2020-11-27T09:40:31","modified_gmt":"2020-11-27T02:40:31","slug":"the-online-bachelors-degree-program-in-marketing","status":"publish","type":"page","link":"https:\/\/elo.edu.vn\/?page_id=15678&lang=en","title":{"rendered":"The Online Bachelor\u2019s Degree Program in Marketing"},"content":{"rendered":"<style type=\"text\/css\">@media only screen and (min-width: 1000px) and (max-width: 5000px){body.kc-css-system .kc-css-185249{width: 67%;}body.kc-css-system .kc-css-3030226{width: 33%;}body.kc-css-system .kc-css-2080926{width: 100%;}body.kc-css-system .kc-css-4311274{width: 100%;}body.kc-css-system .kc-css-2319321{width: 100%;}body.kc-css-system .kc-css-3732721{width: 100%;}body.kc-css-system .kc-css-658958{width: 20%;}body.kc-css-system .kc-css-457052{width: 80%;}body.kc-css-system .kc-css-1881127{width: 20%;}body.kc-css-system .kc-css-3286118{width: 80%;}body.kc-css-system .kc-css-918217{width: 20%;}body.kc-css-system .kc-css-782586{width: 80%;}body.kc-css-system .kc-css-845201{width: 20%;}body.kc-css-system .kc-css-3917312{width: 80%;}body.kc-css-system .kc-css-3404932{width: 20%;}body.kc-css-system .kc-css-701963{width: 80%;}body.kc-css-system .kc-css-4143219{width: 20%;}body.kc-css-system .kc-css-3855562{width: 80%;}body.kc-css-system .kc-css-1104643{width: 50%;}body.kc-css-system .kc-css-1364387{width: 100%;}body.kc-css-system .kc-css-3396753{width: 50%;}body.kc-css-system .kc-css-2867023{width: 50%;}body.kc-css-system .kc-css-1349077{width: 50%;}body.kc-css-system .kc-css-3298790{width: 50%;}body.kc-css-system .kc-css-137860{width: 50%;}body.kc-css-system .kc-css-3758690{width: 50%;}body.kc-css-system .kc-css-1368804{width: 50%;}body.kc-css-system .kc-css-147785{width: 50%;}body.kc-css-system .kc-css-3966038{width: 50%;}body.kc-css-system .kc-css-3562464{width: 50%;}body.kc-css-system .kc-css-76928{width: 50%;}body.kc-css-system .kc-css-3810666{width: 50%;}body.kc-css-system .kc-css-283425{width: 50%;}body.kc-css-system .kc-css-2598319{width: 100%;}body.kc-css-system .kc-css-276867{width: 100%;}}.kc-css-2457862 >.kc_column_inner,.kc-css-2457862 >div>.kc_column_inner{padding-left: 0px;padding-right: 0px;}.kc-css-2457862>.kc-wrap-columns{margin-left: -0px;margin-right: -0px;width: calc(100% + 0px);}<\/style>\n<section class=\"kc-elm kc-css-1447110 kc_row intro-course-elo\">\n<div class=\"kc-row-container  kc-container\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-185249 kc_col-sm-8 kc_column kc_col-sm-8 intro-elo col-left-intro\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-216396 kc-title-wrap \">\n<h3 class=\"kc_title title-elo-section\">INTRODUCTION<\/p>\n<hr width=\"50px\" align=\"left\" \/><\/h3>\n<\/div>\n<div class=\"kc-elm kc-css-546035 kc-raw-code\">\n<p>\nStudents major in Marketing are equipped with the necessary abilities for planning, implementing, and evaluating the marketing activities of organizations, enterprises; advertising, creative and communication agencies to the goals with the highest efficiency. In these organizations, students could meet all requirements of different positions such as business\/sales, marketing, brand or customer management, communication, content creation depending on their experiences, interests, or the demands of the companies.<br \/>\n<\/br><\/br><br \/>\nThe Marketing program of Ho Chi Minh City Open University provides foundation knowledge relevant to economic, administration as well as specialized knowledge and skills in marketing to adapt to the changes in the business environment and gain promotion for personal purposes. The studying program is designed to help students approach careers earlier right in the learning process, as well as enable them to apply for higher positions after graduation.\n<\/p>\n<\/div>\n<div class=\"kc-elm kc-css-3381402 kc-raw-code\">\n<h5> <i class=\"fa-check-circle\"><\/i>Admission requirements <\/h5>\n<p><a><br \/>\nTo enroll in a Bachelor\u2019s Degree in Marketing, students must meet the admission requirements:<br \/>\n<\/br><br \/>\n&emsp;<br \/>\n       + Holding a high school diploma or equivalent under the regulations of the Ministry of Education and Training of Vietnam<br \/>\n<\/br>&emsp;<br \/>\n       + Holding a Bachelor\u2019s Degree in another major.<br \/>\n<\/a><\/div>\n<div class=\"kc-elm kc-css-1994347 kc-raw-code\">\n<h5> <i class=\"fa-check-circle\"><\/i><br \/>\nDegree Value<br \/>\n<\/h5>\n<p><a><br \/>\nThe Online Bachelor\u2019s Degree Program in Marketing is recognized value by the Ministry of Education and Training, and by which students can apply for postgraduate programs.<br \/>\n<\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3030226 kc_col-sm-4 kc_column kc_col-sm-4 col-right-intro\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-3864614 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-2080926 kc_col-sm-12 kc_column_inner kc_col-sm-12 info-course-elo\">\n<div class=\"container-info-course-elo kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2929547 kc-title-wrap \">\n<h3 class=\"kc_title info-course\">PROGRAM INFORMATION<\/h3>\n<\/div>\n<div class=\"kc-elm kc-css-85650 kc_row kc_row_inner content-info-course\">\n<div class=\"container-content-info-course\">\n<div class=\"kc-elm kc-css-4311274 kc_col-sm-12 kc_column_inner kc_col-sm-12\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-4300940 kc-raw-code\">\n<h5> Program Title<\/h5>\n<p>MARKETING <a><\/a><\/p>\n<\/div>\n<div class=\"kc-elm kc-css-966750 kc-raw-code\">\n<h5>\nTotal subjects<\/h5>\n<p>\n 42<br \/>\n <a><br \/>\n subjects<br \/>\n<\/a>\n<\/p>\n<\/div>\n<div class=\"kc-elm kc-css-3329025 kc-raw-code\">\n<h5>\nTotal credits<br \/>\n<\/h5>\n<p>\n 124<br \/>\n <a><br \/>\ncredits<br \/>\n<\/a>\n<\/p>\n<\/div>\n<div class=\"kc-elm kc-css-3849868 kc-raw-code\">\n<h5>\nType of Degree<br \/>\n<\/h5>\n<p> <a><br \/>\nBachelor\u2019s Degree<br \/>\n<\/a>\n<\/p>\n<\/div>\n<div class=\"kc-elm kc-css-3958479 kc-raw-code\">\n<h5>\nProgram duration<br \/>\n<\/h5>\n<p>\n04<br \/>\n <a><br \/>\nyears<br \/>\n<\/a>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3172298 kc_row kc_row_inner video-intro\">\n<div class=\"kc-elm kc-css-2319321 kc_col-sm-12 kc_column_inner kc_col-sm-12\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"video-1x\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12\">\n<div class=\"video-content\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=CGMNXnnH-5I\" class=\"btn-circle video\"><i class=\"fas fa-play\"><\/i><\/a><\/p>\n<h3><\/h3>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"kc-elm kc-css-3464291 kc_row benefit-course-elo\">\n<div class=\"kc-row-container  kc-container  container-benefit-course-elo\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-321177 kc_col-sm-12 kc_column kc_col-sm-12\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-2117932 kc-title-wrap \">\n<h3 class=\"kc_title title-elo-section title-benefit\">BENEFITS<\/p>\n<hr width=\"50px\" \/><\/h3>\n<\/div>\n<div class=\"kc-elm kc-css-2457862 kc_row kc_row_inner benefit-raw\">\n<div class=\"kc-elm kc-css-3732721 kc_col-sm-12 kc_column_inner kc_col-sm-12 row-grid-elo\">\n<div class=\"grid-elo kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1611328 kc_row kc_row_inner col-content grid-item1\">\n<div class=\"kc-elm kc-css-658958 kc_col-of-5 kc_column_inner kc_col-of-5 img-content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-356800 kc_shortcode kc_single_image\">\n<p>        <img src=\"https:\/\/elo.edu.vn\/wp-content\/uploads\/2019\/03\/employee.png\" class=\"\" alt=\"\" \/>    <\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-457052 kc_col-sm-10 kc_column_inner kc_col-sm-10 content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2098850 kc-raw-code\">\n<h3>Associated with Career <\/h3>\n<p>The demand for marketing human resources in organizations and enterprises is increasing when the business environment has changed rapidly, especially the development of information and communication technology (ICT). The organizations and enterprises require marketing employees who are not only specialized in marketing and communication in business\/sales companies but also content creation in advertisement and communication agencies. The training program is divided into professional certificates, with which to help students start their jobs early and gradually develop their abilities. Right after the first three semesters, students will possess sufficient knowledge and skills to begin their careers as administrators. After eight semesters (about 2.5 years), students will be able to become a professional marketing manager. In the last three semesters, students can acquire basic knowledge through general courses so that they can be granted a bachelor\u2019s degree in marketing. For students who graduated from another university or working as administrators can shorten their study time by exempting some additional courses.<\/br>\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3092756 kc_row kc_row_inner col-content grid-item2\">\n<div class=\"kc-elm kc-css-1881127 kc_col-of-5 kc_column_inner kc_col-of-5 img-content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2261064 kc_shortcode kc_single_image\">\n<p>        <img src=\"https:\/\/elo.edu.vn\/wp-content\/uploads\/2019\/03\/mobile.png\" class=\"\" alt=\"\" \/>    <\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3286118 kc_col-sm-10 kc_column_inner kc_col-sm-10 content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2404127 kc-raw-code\">\n<h3>Practical curriculum <\/h3>\n<p>The lectures are presented concisely in theory with practical illustrations in the marketing field. Besides, students have to attend classes once a semester on Saturdays or Sundays to exchange ideas with corporation specialists to improve essential skills such as communication, planning, sales, content creation, etc.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-1280219 kc_row kc_row_inner col-content grid-item3\">\n<div class=\"kc-elm kc-css-918217 kc_col-of-5 kc_column_inner kc_col-of-5 img-content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1072106 kc_shortcode kc_single_image\">\n<p>        <img src=\"https:\/\/elo.edu.vn\/wp-content\/uploads\/2019\/03\/support-3.png\" class=\"\" alt=\"\" \/>    <\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-782586 kc_col-sm-10 kc_column_inner kc_col-sm-10 content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2976109 kc-raw-code\">\n<h3>Supportive lecturers and officers <\/h3>\n<p>Lecturers in charge of the course will keep track of the learning process of each student. Students could exchange ideas with each other and with teachers via a forum in the online learning portal and through email of the university. Technical problems are consulted through the University&#8217;s consulting switchboard.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3978619 kc_row kc_row_inner col-content grid-item4\">\n<div class=\"kc-elm kc-css-845201 kc_col-of-5 kc_column_inner kc_col-of-5 img-content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2925136 kc_shortcode kc_single_image\">\n<p>        <img src=\"https:\/\/elo.edu.vn\/wp-content\/uploads\/2019\/03\/learning-1.png\" class=\"\" alt=\"\" \/>    <\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3917312 kc_col-sm-10 kc_column_inner kc_col-sm-10 content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1788916 kc-raw-code\">\n<h3>Flexible ways of learning and foster student-centered learning<\/h3>\n<p>More than 90% of the study program is delivered directly via the Internet. Therefore, students need to get access to video lectures and study materials and do homework anywhere, anytime with desktop computers, laptops, tablets, or smartphones with Internet connection. Additionally, students can download and watch lectures on devices without an Internet connection by slide and scripts.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-1891913 kc_row kc_row_inner col-content grid-item5\">\n<div class=\"kc-elm kc-css-3404932 kc_col-of-5 kc_column_inner kc_col-of-5 img-content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1385148 kc_shortcode kc_single_image\">\n<p>        <img src=\"https:\/\/elo.edu.vn\/wp-content\/uploads\/2019\/03\/certificate-4.png\" class=\"\" alt=\"\" \/>    <\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-701963 kc_col-sm-10 kc_column_inner kc_col-sm-10 content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1362006 kc-raw-code\">\n<h3>Nationally Accredited Degree <\/h3>\n<p>The Online Bachelor\u2019s Degree in Marketing is recognized value by the Ministry of Education and Training, and students can apply for postgraduate programs.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-1760664 kc_row kc_row_inner col-content grid-item6\">\n<div class=\"kc-elm kc-css-4143219 kc_col-of-5 kc_column_inner kc_col-of-5 img-content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1660148 kc_shortcode kc_single_image\">\n<p>        <img src=\"https:\/\/elo.edu.vn\/wp-content\/uploads\/2019\/03\/bill.png\" class=\"\" alt=\"\" \/>    <\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3855562 kc_col-sm-10 kc_column_inner kc_col-sm-10 content-benefit\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2238833 kc-raw-code\">\n<h3>Reasonable tuition <\/h3>\n<p>The average tuition is 480,000\/credit and is paid each semester according to the number of courses registered. Students are provided with materials and access to  free-of-charge learning resources.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"kc-elm kc-css-1030621 kc_row program-course-elo\">\n<div class=\"kc-row-container  kc-container  container-program-course-elo\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-1104643 kc_col-sm-6 kc_column kc_col-sm-6 col-left-program\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-2874757 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-1364387 kc_col-sm-12 kc_column_inner kc_col-sm-12 content-program\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1538660 kc-title-wrap \">\n<h3 class=\"kc_title title-elo-section\">CURRICULUM<\/p>\n<hr width=\"50px\" align=\"left\" \/><\/h3>\n<\/div>\n<div class=\"kc-elm kc-css-611359 kc-raw-code\">\n<p>The online Bachelor of Marketing training program covers all knowledge equivalent to that of a full-time undergraduate program but related to career orientation. Students will complete their professional certificates to catch job opportunities at the earliest time. General knowledge is accumulated at the same time or later, enabling students to broaden their understanding of the current context to develop great thinking.<br \/>\n<\/br><\/br><br \/>\nThe entire program consists of 42 subjects with 106 credits (excluding foreign language and informatics), implemented in 10 semesters with usual learning speed. Students can learn slower or faster but have to ensure the required frame in the following order:\n<\/p>\n<\/div>\n<div class=\"kc-elm kc-css-94896 kc-raw-code\">\n<h5><i class=\"fa-caret-right\"><\/i><br \/>\nStudy Skills (before starting the program)<br \/>\n<\/h5>\n<h5><i class=\"fa-caret-right\"><\/i><br \/>\nCertificate of Basic Management<br \/>\n<\/h5>\n<h5><i class=\"fa-caret-right\"><\/i><br \/>\n Certificate of Marketing Expert<br \/>\n<\/h5>\n<h5><i class=\"fa-caret-right\"><\/i><br \/>\nCertificate of Marketing Manager<br \/>\n<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3396753 kc_col-sm-6 kc_column kc_col-sm-6 col-right-program\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-2849389 kc_shortcode kc_single_image\">\n<p>        <img src=\"https:\/\/elo.edu.vn\/wp-content\/uploads\/2019\/03\/Rectangle-6.png\" class=\"\" alt=\"\" \/>    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"kc-elm kc-css-3357979 kc_row education-course-elo\">\n<div class=\"kc-row-container  kc-container  container-education-course\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-1438632 kc_col-sm-12 kc_column kc_col-sm-12\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-4106573 kc-title-wrap \">\n<h3 class=\"kc_title title-elo-section title-education\">TO SUMMARIZE, THE TRAINING PROGRAM IS AS FOLLOWS<\/h3>\n<\/div>\n<div class=\"kc-elm kc-css-4253162 kc_accordion_wrapper content-education\">\n<div class=\"kc-elm kc-css-2487704 kc_accordion_section group \">\n<h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#study-skills\" data-prevent=\"scroll\"><i class=\"\"><\/i> STUDY SKILLS<\/a><\/h3>\n<div class=\"kc_accordion_content ui-accordion-content kc_clearfix\">\n<div class=\"kc-panel-body\">\n<div class=\"kc-elm kc-css-526911 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-2867023 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-one\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-2104075 kc-raw-code\">Provide necessary skills to help students master the process of learning, become proficient in using information technology for learning, promote personal development and career.<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-1349077 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-two\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1429911 kc-raw-code\">1. Study Skills<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-1659139 kc_accordion_section group \">\n<h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#certificate-of-basic-management-03-semesters\" data-prevent=\"scroll\"><i class=\"\"><\/i> CERTIFICATE OF BASIC MANAGEMENT (03 SEMESTERS)<\/a><\/h3>\n<div class=\"kc_accordion_content ui-accordion-content kc_clearfix\">\n<div class=\"kc-panel-body\">\n<div class=\"kc-elm kc-css-3114959 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-3298790 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-one\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-701824 kc-raw-code\">This certificate ensures the professional abilities of administrators in office management, production, supply, sales, and personnel department of an enterprise or organization. The employees at this level can accomplish their jobs according to their understanding of job purposes, and their capabilities to apply accurate knowledge and skills. Besides, They can assist their managers to write reports related to business affairs, administration, and production.<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-137860 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-two\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-3977718 kc-raw-code\"> 2. Principles of Management <\/br><br \/>\n 3. Principles of Marketing<\/br><br \/>\n 4. Business Communication <\/br><br \/>\n 5. Business Statistics  <\/br><br \/>\n 6. Finance management <\/br><br \/>\n 7. Human Resource Management  <\/br><br \/>\n 8. Sales Management  <\/br><br \/>\n 9. Project Management  <\/br><br \/>\n 10. Quantitative Analysis in Management <\/br><br \/>\n 11. Value of life 1 <\/br><br \/>\n 12. Value of life 2<\/br><br \/>\n 13. Business Project 1<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-2040795 kc_accordion_section group \">\n<h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#certificate-of-marketing-expert-03-semesters\" data-prevent=\"scroll\"><i class=\"\"><\/i> CERTIFICATE OF MARKETING EXPERT (03 SEMESTERS)<\/a><\/h3>\n<div class=\"kc_accordion_content ui-accordion-content kc_clearfix\">\n<div class=\"kc-panel-body\">\n<div class=\"kc-elm kc-css-1875489 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-3758690 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-one\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-3677908 kc-raw-code\">This certificate ensures the professional abilities of marketing experts in business\/sales, promotion, brand, communication departments. Students at this level can make a plan and deploy marketing activities such as researching market demand and customer behaviors, writing marketing plans, executing the campaigns of promotion, PR, e-commerce, digital marketing, etc. They also acquire basic knowledge about services marketing and supply chain management.<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-1368804 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-two\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1635276 kc-raw-code\"> 14. Marketing Management  <\/br><br \/>\n 15. Integrated Marketing Communication<\/br><br \/>\n 16. E-Commerce <\/br><br \/>\n 17. Supply Chain Management<\/br><br \/>\n 18. Public Relations <\/br><br \/>\n 19. Digital marketing<\/br><br \/>\n 20. Consumer Behavior<\/br><br \/>\n 21. Marketing Research<\/br><br \/>\n 22. Services Marketing<\/br><br \/>\n 23. Self-management Skills <\/br><br \/>\n 24. Career Management Skills<\/br><br \/>\n 25. Business Project 2<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-346282 kc_accordion_section group \">\n<h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#certificate-of-marketing-management-02-semesters\" data-prevent=\"scroll\"><i class=\"\"><\/i> CERTIFICATE OF MARKETING MANAGEMENT (02 SEMESTERS)<\/a><\/h3>\n<div class=\"kc_accordion_content ui-accordion-content kc_clearfix\">\n<div class=\"kc-panel-body\">\n<div class=\"kc-elm kc-css-2450412 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-147785 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-one\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1687634 kc-raw-code\">This certificate ensures the professional abilities of marketing managers in the international business environment of organizations\/enterprises. Through this semester, students gain a deeper insight into the whole business, the strategic level, the international market, and the stable development of the relationships between the organizations and stakeholders. They can innovate and create new products, services as well as build, develop the brand of an organization.<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3966038 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-two\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-736110 kc-raw-code\">26. Strategic Management<\/br><br \/>\n 27. New Product Development<\/br><br \/>\n 28. Brand Management <\/br><br \/>\n 29. Marketing Strategy<\/br><br \/>\n 30. International Marketing<\/br><br \/>\n 31. Corporate Social Responsibility<\/br><br \/>\n 32. Life-Work Balance Skills<\/br><br \/>\n 33. Business Project 3<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-1759496 kc_accordion_section group \">\n<h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#certificate-of-business-environment-01-semester\" data-prevent=\"scroll\"><i class=\"\"><\/i> CERTIFICATE OF BUSINESS ENVIRONMENT (01 SEMESTER)<\/a><\/h3>\n<div class=\"kc_accordion_content ui-accordion-content kc_clearfix\">\n<div class=\"kc-panel-body\">\n<div class=\"kc-elm kc-css-3000543 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-3562464 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-one\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-755228 kc-raw-code\">This course provides knowledge about the economic, social, and legal environment that affects enterprise activities. After students complete this certificate program:<\/br><br \/>\n\u2022\tThey are equipped with the necessary capacity to identify and analyze the effects of these factors on enterprise activities.<br \/>\n<\/br><br \/>\n\u2022\tBesides, they can learn general principles to modify determinations and behaviors in the environmental changes as a role of a  manager.<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-76928 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-two\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-3306790 kc-raw-code\">34. Microeconomics<\/br><br \/>\n 35. Macroeconomics<\/br><br \/>\n 36. Introduction to Laws<\/br><br \/>\n 37. Humans and Environment <\/br><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-646142 kc_accordion_section group \">\n<h3 class=\"kc_accordion_header ui-accordion-header\"><span class=\"ui-accordion-header-icon ui-icon\"><\/span><a href=\"#bachelors-degree-in-marketing-01-semester\" data-prevent=\"scroll\"><i class=\"\"><\/i> BACHELOR\u2019S DEGREE IN MARKETING (01 SEMESTER)<\/a><\/h3>\n<div class=\"kc_accordion_content ui-accordion-content kc_clearfix\">\n<div class=\"kc-panel-body\">\n<div class=\"kc-elm kc-css-2541597 kc_row kc_row_inner\">\n<div class=\"kc-elm kc-css-3810666 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-one\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-3490130 kc-raw-code\">After having received all the certificates mentioned above, students will have to study other required courses to grant a Bachelor&#8217;s degree in Marketing. These modified courses are compulsory in the bachelor&#8217;s degree program, including politics, information technology, and a foreign language. Instead of having to study a foreign language and information technology, students can replace them by submitting equivalent certificates.<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-283425 kc_col-sm-6 kc_column_inner kc_col-sm-6 col-two\">\n<div class=\"kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-797496 kc-raw-code\"> 38. Philosophy of Marxism and Leninism <\/br><br \/>\n 39. Political Economics of Marxism and Leninism <\/br><br \/>\n 40. Scientific Socialism<\/br><br \/>\n 41. Ho Chi Minh\u2019s Ideology<\/br><br \/>\n 42. History of the Communist Party of Vietnam<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"kc-elm kc-css-557794 kc_row request-course-elo\">\n<div class=\"kc-row-container  kc-container  container-request-course-elo\">\n<div class=\"kc-wrap-columns\">\n<div class=\"kc-elm kc-css-1919530 kc_col-sm-12 kc_column kc_col-sm-12\">\n<div class=\"kc-col-container\">\n<div class=\"kc-elm kc-css-3889421 kc-title-wrap \">\n<h3 class=\"kc_title title-elo-section title-request\">REQUIREMENTS<\/p>\n<hr width=\"50px\" \/><\/h3>\n<\/div>\n<div class=\"kc-elm kc-css-3833549 kc_row kc_row_inner request-input\">\n<div class=\"kc-elm kc-css-2598319 kc_col-sm-12 kc_column_inner kc_col-sm-12 col-request-input\">\n<div class=\"container-col-request-input kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-4004246 kc-raw-code\">\n<h3>Y\u00eau c\u1ea7u \u0111\u1ea7u v\u00e0o<\/h3>\n<p>\nIn order to be awarded a Bachelor\u2019s Degree in Marketing, learners must meet the entry requirements as follows:<br \/>\n<\/br><br \/>\n&emsp;<br \/>\n + Graduated from high school or equivalent according to the regulations of the Ministry of Education and Training<br \/>\n<\/br><br \/>\n&emsp;<br \/>\n + Graduated from a college of Marketing or graduated from a different university if you want to have some subjects exempted.\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-3449020 kc_row kc_row_inner request-input\">\n<div class=\"kc-elm kc-css-276867 kc_col-sm-12 kc_column_inner kc_col-sm-12 col-request-input\">\n<div class=\"container-col-request-input kc_wrapper kc-col-inner-container\">\n<div class=\"kc-elm kc-css-1517488 kc-raw-code\">\n<h3>Information technology requirements<\/h3>\n<p>\n90% of learning content is delivered to students by lecturers via devices with an Internet connection.<br \/>\n<\/br><br \/>\n&#8211; Desktop\/Laptop<br \/>\n<\/br><br \/>\n&#8211; Students can acquire a majority of learning content on mobile devices, but doing some homework may require using a desktop or laptop.<br \/>\n<\/br><br \/>\n&#8211; Stable internet connection\n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"kc-elm kc-css-2845462 kc-raw-code\">\n<div class=\"center\">\n<a class=\"maxbutton-1 maxbutton maxbutton-t-v-n-l-trinh-h-c-mi-n-phi popmake-popup-button-form button-popup-elo\" href=\"javascript:void(0);\"><span class='mb-text'>SIGN UP FOR A FREE CONSULTATION<\/span><\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>INTRODUCTION Students major in Marketing are equipped with the necessary abilities for planning, implementing, and evaluating the marketing activities of organizations, enterprises; advertising, creative and communication agencies to the goals with the highest efficiency. In these organizations, students could meet all requirements of different positions such as business\/sales, marketing, brand or customer management, communication, content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15681,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/elo.edu.vn\/index.php?rest_route=\/wp\/v2\/pages\/15678"}],"collection":[{"href":"https:\/\/elo.edu.vn\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elo.edu.vn\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elo.edu.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elo.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15678"}],"version-history":[{"count":0,"href":"https:\/\/elo.edu.vn\/index.php?rest_route=\/wp\/v2\/pages\/15678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elo.edu.vn\/index.php?rest_route=\/wp\/v2\/media\/15681"}],"wp:attachment":[{"href":"https:\/\/elo.edu.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}